This was made for a presentation I did In media, I specifically chose this key concept becuase I wanted develop my knowledge in it. My research on this key concept highlighted the importance of an audience and what they mean to production companies. Everything in relation to media texts is focused around the audience therefore when we developing our ideas we wanted to have a clear understanding to who our audience are, then we could further research our target audience by doing questionnaires to get an idea of what they want and expect from our chosen genre.
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